Hi, I'm Arushi
Industrial Designer, National Institute of Design
I design products and systems that turn complexity into clarity.
Scroll
Hi, I'm Arushi
Industrial Designer, National Institute of Design
Designed a safer feeding tool for rescued Indian Rose-Ringed Parakeet chicks by researching rehabilitation practices, feeding behaviour, and caregiver challenges to reduce harm caused by improper methods.
View Case Study →
A passive, current-driven collection system that intercepts floating ritual waste and plastic debris at river ghats, designed to protect bathing and ritual zones without restricting religious practice.
View Case Study →
A handcrafted circular xylophone fusing teak wood and copper pipes, blending natural warmth with metallic resonance to create a rich, dynamic acoustic experience.
View Case Study →
Designed and handcrafted functional home bar products using rattan, seagrass, kauna grass, and water hyacinth, exploring material behaviour, weaving techniques, and sustainable making.
View Case Study →
A rattan and cane accent chair exploring traditional weaving techniques through a sculptural, dual-tone frame, pairing a woven diamond-pattern back with a sturdy tubular base.
View Case Study →
A systemic study mapping India's free-roaming dog population as a human-animal system, tracing the feedback loops, stakeholders and leverage points that shape how dogs and people share urban space.
View Case Study →
Designed a campus-based transportation system to simplify auto travel for NID, Madhya Pradesh students through journey mapping, service blueprinting, and app design.
View Case Study →
A smart convertible walker-scooter for toddlers that uses distance and Hall-effect sensing to prevent collisions and control movement, building balance and confidence through safe, assisted play.
View Case Study →
Redesigned medical ointment packaging by examining how users open, hold, and dispense it, addressing accessibility barriers for safe medicine identification and use.
View Case Study →
Secondary packaging for a bold, eccentric liquor brand: a twisting exoskeleton structure that replaces the standard cardboard box and turns unboxing into a reveal.
View Case Study →
Overpopulation of Stray Dogs
View Case Study →
A systemic study mapping India's free-roaming dog population as a human-animal system, tracing the feedback loops, stakeholders and leverage points that shape how dogs and people share urban space.
This project's case study page includes a hands-on interactive demo
This project's design has been officially registered as intellectual property with India's National Research Development Corporation (NRDC)
This project is still in progress; the case study reflects where it currently stands and will keep growing
Years of training in Kathak taught me to read rhythm, tension and intention in the smallest gesture, from the turn of a wrist to the length of a pause. I bring that same attention to people now, noticing the quiet, unspoken behaviours that reveal what someone actually needs long before they can put it into words.
That instinct carries into every project I take on at NID, where I pair user research and systems thinking with hands-on prototyping, from feeding tools for rescued birds to a campus transportation system used every day.
Design Intern
A three-month, on-site internship at Bambrew, a sustainable packaging company in Bangalore, including regular visits to their manufacturing factory to see materials and processes firsthand. Worked across two fronts at once: hands-on packaging & product design, and brand identity & visual communication for the company.
One packaging concept I designed was selected by the team and later shipped as a dedicated application on Bambrew's official website.
Shaped Bambrew's brand guideline book, website layout and campaign graphics into one consistent visual language.
Redesigned the graphics and visual identity of Bambrew's milk pouch packaging, later featured as a dedicated application on Bambrew's official website.
Factory visits traced Bambrew's sustainable packaging from raw material testing to the production floor.
Before sketching a single line, I spend time watching how people actually behave: the small workarounds, hesitations and habits they rarely think to mention. It's where the real brief usually hides.
Longer-form essays on design, care and craft, all published on Medium alongside the project work.
A tiny bird that could never tell me what it needed.
Designing for rescued parakeets taught me to listen through instinct, movement and behaviour, and to see design as a quiet bridge of trust, safety and care between two living beings.
Read on Medium Essay 02It began with a loom, but stayed with me as a lesson in humility.
In Hardoi, I saw how generations of weavers had quietly shaped ergonomics, sustainability and function into everyday life, a reminder that the oldest ways of making often hold the most timeless ideas of design.
Read on MediumOpen to internships, collaborations, and freelance projects.
Too much light out here. My eyes hurt a little.